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10 Steps to attract customer using ISO 9001 certification

Organizations and companies that have implemented the ISO 9001 QMS will comprehend that this quality management system which is very well recognized and used worldwide. Usually, individual organizations utilize their QMS (Quality Management System) in a quite different way. That is, ISO certification standard provides certainty in some ways in terms of attracting new clients and customers by implementing certain processes and methodologies or enhancing the already existing process in the organization. In our experience, ISO certification consultant can normally raise questions in an organization regarding the explanations for implementing ISO 9001 QMS certification, to know whether the reason for implementation is for internal improvement or due to external pressure, whether it's from a significant customer or it is expected in their business. One reason that usually never appears to be given is to establish a new business, and specifically, improving the level of business on top of which the organization presently operates and additionally to win a significant partner or client. Therefore how can we approach implementing and using ISO 9001 QMS to demonstrate to a significant customer and client that your organization offers a quality product and service? Check out 10 tips on how to attract new customers with ISO 9001 QMS.

1. Advertise your ISO QMS certification

Consult and get insights from ISO certification consultancy to make sure how to do this with your organization. However, let your clients and customers know that you are ISO 9001 QMS certified company or organization and add ISO certification logo on your letterhead, website and other means of advertising. Doing this will instantly raise your reputation.

2. Let People that you abide by International standards

This can virtually break down the constraints for your organization and it will let your potential clients and customer from totally different regions understand that you adhere to International standards which is recognized worldwide.

3. Show process control to maintain a constant quality of the product

Since you are communicating with the potential clients and customers regarding the products of your organization, your adherence to ISO 9001 quality management system can show people that you will manufacture a consistent product with well planned and established processes.

4. Proclaim your client's and customer's satisfaction

Nothing is as persuasive as proclaiming the testimonials of happy and satisfied customers in the business perspective. When your organization abide by section 9.1.2 of ISO QMS standard can show your potential clients and customers that customer satisfaction is primary which is taken seriously, and acted upon. This will, for sure, attract new customers effectively and efficiently.

5. Ceaseless Enhancement

Your organization's or company's desire for ceaseless enhancement to offer quality products and service must always impress potential customers particularly one who can see you have got aspirations for growth.

6. Demonstrate your leadership

ISO 9001 QMS certification crucially demonstrates that your organization's team is committed and concerned with the ISO standard procedures and processes to maintain consistent product quality and this helps in delivering high quality products and services to clients and customer. Therefore, in a way increasing customer satisfaction efficiently.

7. Maintaining positive company culture

From our experience as an ISO certification consultant, organizations that abide by ISO 9001 have usually maintained a positive culture that eventually helped in improving client satisfaction and continual improvement. All these being the driving factors in your worker's regular duties. This bodes well for a potential customer who wishes to build a good rapport with you.

8. Waste Management and Cost reduction

When you take waste management and cost reduction seriously, it attracts new customers as it demonstrates that your organization can set up a QQplan, assess, review, and action the activities with efficiency. Because these are all staple elements of ISO 9001 QMS standard.

9. Demonstrate scalability

This is most often overlooked, however it is one of the crucial areas in all types of organization. ISO 9001 QMS principles can demonstrate to a client and customer that an instantaneous and efficient scaling up of operations is feasible, given that the organization has already established quality management processes and methodologies.

10. Demonstrate your ability to change

Once again, this is also essential. To be precise Section 6.3 of ISO 9001 QMS certification addresses designing and planning for modification, and if you'll be able to demonstrate that you can do this in a very controlled fashion, a bigger organization might imagine that you are prepared for the positive modification that a new business relationship can bring. Also, it attracts customers and clients as there is the constant betterment of products and services

Many people who are accustomed to the ISO 9001 QMS standard realize the advantages accrued from compliance. Not all of our customers, suppliers, and potential partners are identical. If you have got a sales team, it should work hard to make sure that they have an equivalent level of knowledge and enthusiasm that you just possess. Encourage your sales people to use your ISO QMS certification as a tool to sell, and give the customer the proper information and knowledge about your product and service. This lets them back up the sales talk with the right information and answers when the doubts or questions about your product or service inevitably come back. Then, your whole organization will be able to enhance when the review from that new major client arrives.

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